appreciation

Appreciation is to estimate value.

Gratitude

Gratitude works on the same principles as social status, detailed below. However, an expression of gratitude is authentic while the other is a form of manipulation.

If you have capable people on your team, always recognize the contribution they make. Always take their opinion into consideration, especially if it involves an area where they are an expert.

Social Status

To be appreciated is to raise social status, at least among lower status individuals. Higher status individuals don't care if they are appreciated. See social recognition

For this reason, public appreciation has a greater effect than private appreciation. For example, giving an award to someone in pubic has a greater effect than giving one in private. This puts the appreciation on public display, where it can be seen by the entire group and thus affect someone's social standing among the entire group.

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